The Corporate Battle Over the Cable News Network Shows How Broken US Media Truly Is.
Late Thursday, while unconfirmed reports spread concerning the Brown University gunman, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.
Although it is by no means a flawless news source, her words resonated to many. It stands as one of the organizations where one can locate reality-based and generally dependable reporting – notably during fast-moving events like the one taking place close to a New Hampshire storage facility.
A Vulnerable Position During a High-Stakes Tug-of-War
However CNN, now four and a half decades old, finds itself in a precarious situation as two giant media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has turned into a high-stakes game of corporate ownership, rather than as a question of what serves the information-seeking public.
“This represents another instance of the fundamental flaws with origins in decades of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The debate about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a more important point.
“The narrative is crafted as a corporate drama with powerful individuals as the main characters, but there is hardly any discussion of the societal benefit,” Pickard said.
A Further Element: The Former President
The CNN scenario is complicated by Donald Trump’s views about a network he has long portrayed as perhaps his primary “fake news” adversary.
Think back to the shouts of “CNN sucks!” at the president’s rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.
Trump now says that CNN needs new ownership. You can read that as ownership that will insulate him from negative coverage and examination. That is part of why he seems to come down on the side of Paramount Skydance, which has made a hostile bid.
There is a basis to prefer that suitor more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.
A Possibility of Continued Instability
Significantly, if Netflix prevails, CNN and other cable outlets would first be spun off into a independent unit. That would be a relief to many at the network, but it’s hardly a safe harbor. That setup could set up CNN for another sale. It never ends.
In the view of Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance stated that anti-trust laws should disallow both deals.
“Each proposed deal would be harmful to the country, and both should be challenged by anti-trust authorities,” Wu recently wrote.
The Core Problem and a Path Forward
No matter the outcome with this particular battle, the bigger problem endures.
“Our current system is a very anti-democratic system, but we must resist the belief that change is impossible,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can tackle it.
Will that happen in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Reform is highly improbable now, but that should not imply it will never happen.
Policies that support independent news organizations, aid local journalism, subsidize public media, and outlaw the accumulation of media power in too few hands are within reach – they are essential for a robust democracy.
In the world of media ownership, larger is not superior. And news organizations like CNN cannot be tools in the newest corporate chess match.